Furniture Pipeline How It All Started Part 2

Of equal importance to FP’s origins is the time of growth between those few notes at Moshe’s desk and their current position; a growth period full of a great deal of research and redesign.

Moshe knew that in order for his vision to work, all of the packaging had to be “consolidated and light weight.” His first innovation: aircraft-grade aluminum, and his second: Paulownia wood, both of which provided him with the necessary lightness and durability for cost-effective shipping.

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Furniture Pipeline How It All Started

Furniture Pipeline as a company (that’s revolutionizing the e-commerce furniture industry) and as a vision (for changing the bounds of sustainability) was founded in the spirit of innovation, creativity, and one really good idea.

Moshe Rindenow and Ave Hayat, once boarding school peers, eventually became business partners and pioneers. What started as a kitchen storage solution for Moshe’s wife has turned into a drop-ship and wholesale daydream. But, that’s not without a great deal of industry and life experience first.

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Deforestation Why it’s a Problem and What We’re Doing to Fix It

Deforestation is the removal of the trees in a forest, in order to provide land for some other use. The process of deforestation could include setting fires, clear-cutting for agriculture, ranching and development, unsustainable and logging for timber.

According to the Rainforest Alliance, nearly half of the Earth’s original forest cover has already been lost, and each year an additional 32 million acres are destroyed. Those are some serious numbers. Not only are we losing a great deal of beauty, but the fabric of our lives is so deeply intertwined with their survival.

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Popular Furniture Styles

There are so many interior design styles out there these days that it’s becoming increasingly hard to keep up with them all! And the truth is, very few homes consist of décor from one style alone.

Many designers (professional and amateur) decide to incorporate multiple elements to create a truly original living space. So, whether your claim to style is characterized by Art Deco, Arts and Crafts, Asian, Bohemian, Coastal, Contemporary, Country, English, English Country, Farmhouse, French, Industrial, Mediterranean, Mid-Century Modern, Minimalist, Modern, Moroccan, Rustic, Shabby Chic, Southwestern, Traditional, Transitional, Tropical, Urban Modern, Vintage, or Western vibes, there’s room to explore. In light of that, we’ve created a list of styles we think complement our furniture best. However, we firmly believe there’s always room for a little bit of industrial chic, which brings us to our first category:

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In the Spotlight: Eugene Modern Industrial Bookcase Where focal point meets function

Amp the aesthetics and functionality of your office or living space with this pipe bookcase featuring a modern and industrial vintage persona. Each component of the Eugene 5-Shelf Pipe Bookcase - étagère is expertly-crafted from the finest materials including aircraft grade recyclable aluminum and sustainable reclaimed finished solid wood.

You’ll love the edgy style this purposeful pipe bookcase brings to your interior spaces. Our modern industrial bookcases are available and ready for drop shipping, wholesale and B2B commercial accounts.


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Sleek and Sustainable: Our Devotion to Eco-Responsibility

To us, perhaps even more important than providing our customers with chic pieces of industrial furniture, is promoting sustainable, healthy choices. In our market, that means no harsh chemicals, no destroying forests, and a great deal of eco-responsibility.

Along with over 150 other companies, we have partnered with the Sustainable Furnishings Council to “raise awareness and expand the adoption of environmentally sustainable practices across the home furnishings industry”.

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Versatility: A Tactical Trait for You and Your Furniture

Here at Furniture Pipeline, we’re very aware that your furniture may have to take on multiple roles, and whether that’s a function of space, practicality, or just style, we’ve crafted pieces to fit every need and that look good doing their job. We believe that a good piece can find a home in any room of the house.

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Furniture Made With The Millennial In Mind

The fact that Millennials comprise the largest generation in history is certainly one reason why we’ve chosen to create furniture they can relate to, but we actually think the furniture desires of 18-35-year-olds are smart for all generations.

The average Millennial today is increasingly aware of their carbon footprint, they’ve probably tried out several jobs, and they’re settling down later in life.

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Efficient Furniture: Ingeniously packed, Easily Assembled

Sub-assembled pieces, an Allen wrench, and minimal packaging. That’s what comes in a nicely branded box from Furniture Pipeline.

No messy packing peanuts, no frustrating plastic, and most importantly; no insane shipping costs! We have designed our products with an awareness of how our customers want to receive their box and how they want to handle what’s in it.

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Furniture startup plants trees to fight poverty, promote sustainability

Sustainability, integrity and creativity are the name of the game for Furniture Pipeline. Not only does it use recycled and eco-friendly materials to create stylish furniture, it gives back to the world in the process.

The idea started when Moshe Rindenow, co-founder of Furniture Pipeline, was asked by his wife to create a small piece of kitchen furniture. He had decided to use pipes and fitting to build the piece, as he knew this was a popular style.

After completing the project, Rindenow thought it would be a good idea to make and sell retail versions of pipe and fitting furniture.

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