Dropshipping is one of the most attractive options for sellers when it comes to fulfilling orders. First, there are no inventory costs. The dropshipper takes full responsibility for the product until it’s delivered to the customer. Sellers who enter dropship partnerships are also able to offer a wider range of products across several target niches. That being said, there are some products that are ideal for dropshipping, and others that aren’t; with furniture specifically as a big can of worms. So, let’s open up that can and look at some of the pros and cons of dropshipping furniture.
Furniture is typically a little more expensive than the max-suggested price for a dropship item. Because a large amount of product needs to be moved to make dropshipping profitable, most retailers tend to dropship products that are priced at $50 or less. Because the dropship market can be highly competitive, profit margins are key. The closer retailers stay to that $50 mark, the less likely they are to price themselves out of sales. Regardless, the key here is for retailers to develop strong relationships with their dropshippers in which they communicate well and often.
Furniture is heavier than the “ideal” dropship weight. Traditional dropshippers will encourage the “one pound rule”, which states that one pound is the max weight for a dropshipped item. The theory behind this is twofold: 1) Lighter items are less likely to become damaged in the shipping process and 2) Shipping carries less cost in the already tight profit margins. Luckily, smart packaging protects products and makes them more shippable.
No one is doing it. The sales force of Furniture Industry is aging out. The days of walking into a retail furniture showroom seem to be behind us, but the desire to test out furniture before we make a significant commitment is not. In other words, people want the “touch, see, feel” benefits of a brick and mortar store with out the inconvenience of being hounded upon entrance. Enter, dropshippable furniture. This is furniture that ships hassle free and can be returned without breaking the bank if it doesn’t work in your space. There are also hundreds of retailers that want to offer good quality furniture products, but they simply don’t have the space. Furniture dropshipping is an essentially untapped industry that has the power to change how we shop for furniture.
Dropshipping leaves room for the variety that so many people desire in furniture. Many peoples’ furniture tastes are highly nuanced, meaning the color has to be just right or the texture just natural enough. This kind of variety is far more difficult to achieve when you’re paying for copious amounts of inventory space. When a furniture retailer runs out of a popular finish unexpectedly, they’re tasked with contacting the manufacturer, arranging a shipment to their facility, and then arranging another shipment to the customer. Hello backorder. With heavier products, priority shipping doesn’t come cheaply or easily. Retailers who choose to take advantage of dropshipping can simply notify their dropshipping partner and have a new product delivered directly to their customer in no time.
Furniture retail is a delicate balance between cost, convenience, and quality. And in an ever-changing industry, there are more and more ways that retailers are striving to achieve this “trifecta”. Dropshippers have entered the market and it seems like they are taking some pressure off the retailers and making the whole process run a little bit more smoothly. If you’re interested in introducing more variety and more efficiency into your business model, consider partnering with a reputable dropshipper like Furniture Pipeline. We’re committed to delivering the utmost quality to your customers with a devotion to eco-consciousness and planting 7 trees for every product sold. Apply to dropship with us here.
And to stay up to date with all things Furniture Pipeline, follow us on social media @plantedseven.